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Landing page A/B test

Variant assignment, preview URLs, analytics dashboard, and bumping experiment version.

Kanban AI runs an A/B test on the marketing landing page (/). Visitors are assigned variant A (classic layout) or B (alternate layout) and stay on that variant for the experiment.

Preview either variant

Append to the home URL (logged-in preview bypasses the dashboard redirect):

• /?variant=A
• /?variant=B

Measuring results

1. Sign in as a site owner (admin account).
2. Open Analytics → Landing page A/B test.
3. Metrics are scoped to the current experiment version (ab_version in event metadata).

When you materially change copy or layout on either variant, bump LANDING_AB_TEST_VERSION in frontend/src/lib/landingAbTest.ts so new data does not mix with old runs.

Events tracked

• Variant assignment (first visit)
• CTA clicks (per variant)

Use the dashboard to compare views and conversion before picking a winner.